SMS Campaign & Mobile Marketing, how does it works?

Far beyond sending bulk SMS messages online, there are many other factors to be consider when planning a successful mobile marketing - SMS Campaign.

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Here’s a massive statistic:
- 8.6 Trillion text messages are sent every year on average .
- 6 Billion per day in the US alone.

That’s over 20 times the number of Tweets and 12
times the number of Facebook messages sent daily.
With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely successful.
In many industries, mobile marketing provides the most effective direct marketing channel.

If you’re running mobile messaging campaigns, or are thinking about starting, below’s some tips and opinions from what we’ve seen work well.
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(6.3k points) opinion
Segment Your Audience:

I often hear people complain about the SMS or email marketing they receive. Most people report “almost all the marketing messages I get are useless.”
But when you dig a bit deeper, you find that when you send the right message to the right customer, they say “I liked that message, but that wasn’t marketing, that was useful! ”

Segmentation and targeting means ensuring any individual gets the message most relevant to them. It can make the difference between seeming like an informational message and spam.

- Integrate your CRM with your messaging platform.
Make sure you use purchase history, demographics and any other data you have to ensure you get the right message to the right people.
As most of your customers have smartphones now you can also track which mobile campaigns are getting clicks and engagement, to help you continuously improve over time.
+1 vote

Comments

(130 points) commented
Bros most of the options are white I could hardly see  kindly work on the login background thanks. Nice work !
0
(6.3k points) commented
Thanks for the feedback, I'll work on it asap.
0
(6.3k points) opinion
Timing is Key:

As they say, timing is everything. There are two important
 aspects of timing that you should pay attention to if you
 want your SMS campaign to be successful. First, open-
ended messages are less successful than messages that
 have deals that expire. Create the text of your SMS to
 portray that the deal is “expires soon” or something
 similar.
The second aspect of this tip is completely unrelated to
 the last. You want to make sure your SMS messages are
 sent at opportune times. For example when someone
 buys a particular product, you could send him or her an
 SMS message about a related product in hopes of getting
 him or her interested.
Marketing emails on Saturdays often produce dire
results, but SMS can often have its best day on a
 Saturday. Experiment with timing.
+1 vote
(6.3k points) opinion
There’s Power in Triggered Messages:

- The average email open rate climbs gradually after
 sending for about 24 hours.
- The average SMS open rate
 spikes, with 70% of opens happening in the first 60
 minutes.

This immediacy allows for triggered SMS messages.
For
 example, if you have a regular customer over a period of
 time, and they stop coming into your store, you can send
 them a text with deals to get them to come back.

These messages can be triggered by any action (or
 inaction) by the customer, from not coming to visit your
 e-commerce shop to buying a particular product.

These
 triggered messages are also great ways to ask for
 feedback from your customers. If they make a 5th visit
 this month, you can present them with a survey to learn
 more about your VIPs.
+1 vote

Comment

(1.5k points) commented
How do you trigger read messages?
0
(6.3k points) opinion
Short, Sweet, and Simple:

This may be the most important tip to follow if you want
 your SMS campaign to be successful. For one thing,
 remember that most carriers limit the length of a text
 message to 160 characters per page.
Besides that, however,
 the faster you get to the meat of your message, the
 better.

That’s a fantastic message, since it gets right to the point,
 offers easy instructions on what to do, and tells the
 customer that the deal expires soon. You also want to
 make sure you’re not sending trivialities to your
 customers. Send things that you know at least some of
 them will be interested in pursuing further. Frivolous text
 messages are likely to annoy your customers, which is
 something you obviously want to try and avoid.
+1 vote